Old El Paso is continuing its partnership with the NFL for a second year.
With the UK being one of the fastest growing markets for NFL with 14.3 million fans, the partnership allows for Old El Paso to build brand association with UK fans.
The now live partnership will advertise Old El Paso Nachos as being the go-to snack of choice for game day.
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The partnership will be supported with digital and social media activity, followed by a TV presence throughout Super Bowl LVII season.
Aditi Hilgers, head of meals at General Mills, said: “With 34% of sport fans more likely to purchase from NFL sponsors, our official partnership is a fantastic opportunity to retain top of mind brand association.
“We look forward to showcasing this once more as we embark on this second-year sponsorship.”
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