The supplier says the individually packed snacks (RRP £2) are ideal for trick-or-treating, dessert, or snacking at home or on the go. They will be available alongside the rest of the Premier Foods Halloween range from 18 September.
Additionally, value sales of chocolate and orange-flavoured cakes have grown by 11% year on year, and 66% of consumers are looking to try new seasonal flavours of products they already know and love.
“Building on the growing success of the chocolate and orange flavour in cakes, the Mr Kipling Chocolate & Orange Slices are set to meet demand for this flavour profile at Halloween,” said Naomi Shooman, global marketing director for sweet treats at Premier Foods.
“Stocking the product alongside the wider Mr Kipling and Cadbury cake Halloween range will help retailers appeal to all ages and occasions – from trick or treating through to celebrations with friends and family.”
Premier Foods is also bringing back popular lines, including Cadbury Mini Bonfire Logs, Cadbury Pumpkin Patch Cakes, Cadbury Goo Heads Cake Bars, Mr Kipling Deliciously Good Toffee Apple Pies, Mr Kipling Terrifyingly Toffee Whirls and Mr Kipling Fiendish Fancies.
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