Fox’s Burton’s Companies (FBC UK) is introducing its first ever price-marked pack (PMP) for its Maryland Chocolate Chip Minis range.
The new £1.29 format aims to drive sales and cater to shoppers who look for clear, on-the-go packaging formats. FBC UK research suggests that PMP sales account for 73% of independent outlet ‘sweet biscuit’ volume sales.
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Colin Taylor, trade marketing director at FBC UK said: “With Maryland sales up 18.1% year on year, the brand is perfectly positioned to help drive growth with multiple product formats, including these new price marked packs of mini biscuits.”
The new Maryland Choc Chip Minis pack contains six 19.8g mini bags and will retail from July 2023.
“PMPs are a perfect convenience store offering, and the new Maryland Choc Chips Mini PMP offers a great opportunity for driving growth in the ‘sweet biscuit’ category,” Taylor added.
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