Mars Chocolate Drinks & Treats is expanding its range of Mars branded ice creams with the launch of Maltesers Ice Cream bar.
The new launch contains soft malt-flavoured ice cream, scattered with mini Maltesers honeycomb pips, covered in milk chocolate.
Both multipacks of four (RRP £2.50) and single impulse bars (RRP £2) are available now in convenience and wholesale channels.
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The launch comes as Mars’ ice cream value sales grew by 3% in 2023, and its multipack value sales by 4%.
Michelle Frost, general manager at Mars Chocolate Drinks & Treats, says: “Our range of branded ice cream bars has continued to grow in popularity, particularly sold as take-home multipacks.
“It is our most popular format, and coupled with the popularity of the Maltesers brand, we see a great opportunity to appeal to ice cream and confectionery fans alike with the launch of Maltesers Ice Cream bar in 2024!”
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