Carte D’Or is launching a collaboration with Irish cream liqueur Baileys, marking its first branded alcohol partnership.
Although the new variety is available ahead of the festive season, it will be available beyond it as a permanent new flavour, in a 825ml tub with a £4.50 RRP.
According to market research from Carte D’Or, 68% of adult shoppers have expressed “definite” or “likely” intent to purchase it.
Jennifer Dyne, head of ice-cream UK & Ireland at Unilever, said: “Bringing together the number one premium desserts brand with one of the UKs most loved festive drinks is guaranteed to drive excitement in the ice cream aisle throughout this busy season and creates a great opportunity for retailers to tap into a new premium dessert offering driven by two of Christmas’ most loved products.”
The supplier will support the launch with in-store PoS and social media activity.
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