Oreo has launched a partnership with Pac-Man involving special-edition cookies and packaging inspired by the classic videogame, as well as an on-pack promotion.
The biscuit brand has released six limited-edition cookies with designs inspired by Pac-Man, alongside limited packaging.
Shoppers can scan each individual Oreo cookie with their phone camera, or enter the barcode from any participating pack, to be in with a chance of winning prizes.
Oreo and Xbox launch on-pack promo with special edition cookies
These prizes include a playable Mini Oreo Pac-Man Arcade, an Oreo Pac-Man arcade cabinet, and a holiday to Japan with a visit to Bandai Namco’s new gaming centre.
The promotion will be live on Oreo.eu from 15 January. Oreo will be supporting it through its social media channels.
Read more product news
Comments
This article doesn't have any comments yet, be the first!