Oreo and Xbox launch on-pack promo with special edition cookies

Shoppers can scan the biscuits or enter pack barcodes to earn in-game content and win Xbox prizes


Mondelez International has launched a partnership between Oreo and Xbox, offering Xbox gamers exclusive content across top-selling games and the chance to win thousands of prizes.

As part of the partnership, the pattern on the Oreo cookie has changed to pay homage to the Xbox controller, with six embossed special edition cookies available.

Customers can then scan these cookies, or enter the barcode from a participating pack online, to get Oreo-themed in-game content in the games Halo Infinite, Sea of Thieves and Forza Horizon 5.

Additionally, there will be thousands of prizes available while stocks of the limited-edition packs last. These prizes include Xbox Series S consoles, Xbox Stereo Headsets and Xbox Game Pass Ultimate subscriptions. All entries also go into a grand prize draw for the chance to win a family holiday to California.


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