Lucozade has undergone a redesign across its entire range with an updated logo and packaging as part of a new campaign, ‘Bring the Energy’.
The campaign is running this summer and consists of two new TV adverts, social media, in-store activations, consumer sampling and more.
The redesign and the campaign come after research from the brand found that shoppers do not separate Lucozade Energy, Lucozade Sport and Lucozade Alert, simply viewing them all as “Lucozade”.
Blucozade bringing stores strong profits
It was this attitude that informed supplier Suntory Beverage & Food GB&I’s (SBF GB&I) ‘Blucozade’ launch earlier this year.
SBF GB&I marketing director Elise Seibold said: “Bring the Energy is a new era for us; an insight-backed move to bring all sub-brands together to strengthen the incredible power of our brand. With a multimillion-pound media investment backed by in-store activation and sampling, we’re making sure Lucozade is unmissable throughout this mega summer of sport – and beyond.
“Retailers should stock up on our full range of formats to ensure their chillers are ready to tap into these extra sales opportunities at every occasion.”
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