Lindt has launched a Choco Wafer range which will roll out to convenience stores throughout August and September.
The range is available in three different Milk Hazelnut pack sizes. Retailers can stock a 135g Milk Hazelnut Box, which contains nine individually wrapped milk chocolate hazelnut wafers, at an RRP of £5.50. These contain cocoa powder and gianduja cream.
The supplier says this variety caters to the ‘informal sharing’ segment, where there is currently a market gap for a premium offering.
Milk Hazelnut is also available in a 30g countline bar containing two wafers to offer shoppers “permissible indulgence”. It comes in a plain pack with a £1 RRP and a 95p price-marked pack (PMP).
Lindt has also launched a 138g Choco Wafer Assorted Box, which contains a mixture of 10 individually wrapped Dark, Milk Chocolate and Milk Chocolate Hazelnut pieces. It has a £5.50 RRP.
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