Lindt launches Lindor chocolate stick PMPs

Supplier says PMPs reassure shoppers they are not being overcharged

lindt lindor PMP

Lindt has launched 95p priced-marked packs (PMPs) versions of its Milk and Salted Caramel Lindor chocolate sticks.

They are available to independent retailers from Nisa, AF Blakemore, Appleby Westward, Parfetts, United Wholesale, United Grocers, Bestway Wholesale, Dhamecha and Hancocks.

Supplier Lindt & Sprüngli says the launch was influenced by current trading conditions, with snacks one of the top five categories brought in PMPs, according to Lumina Intelligence.

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Additionally, 63% of shoppers believe PMPs suggest they are not being overcharged.

A Lindt & Sprüngli spokesperson said: “Since their launch in 2016, Lindt Lindor bars have proved hugely popular in the convenience and on-the-go sector. We always endeavour to assess the market and innovate where demand lies and found that PMPs, although well established, are one of the most successful promotional techniques which represent good value for money.

“We believe PMPs will only increase in popularity, especially as the clear pricing provides reassurance the shopper isn’t being overcharged. We understand the importance of PMPs in the impulse sector and strive to support retailers by including our top-selling bars as PMPs.

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