Leerdammer’s new out-of-home campaign

The outdoor campaign is set to reach 22 million people and make over 170 impressions

Lactalis UK & Ireland is launching a new outdoor campaign this autumn for cheese slices brand, Leerdammer.

The campaign will run for four weeks, featuring five different creatives across a number of media formats. The creatives will advertise Leerdammer Original and Leerdammer Light.

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With the running theme ‘Deliciously different’ the new ads champion Leerdammer’s mild and nutty taste.

Heloise Le-Norcy Trott, marketing director at Lactalis UK & Ireland, said: “Leerdammer is famous for its nutty and mild taste and our new “Deliciously Different” campaign is all about communicating its unique taste cues and using Leerdammer’s comedic and light-hearted tone of voice to connect with consumers in a truly impactful way.”

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