Lactalis UK & Ireland is launching a new outdoor campaign this autumn for cheese slices brand, Leerdammer.
The campaign will run for four weeks, featuring five different creatives across a number of media formats. The creatives will advertise Leerdammer Original and Leerdammer Light.
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With the running theme ‘Deliciously different’ the new ads champion Leerdammer’s mild and nutty taste.
Heloise Le-Norcy Trott, marketing director at Lactalis UK & Ireland, said: “Leerdammer is famous for its nutty and mild taste and our new “Deliciously Different” campaign is all about communicating its unique taste cues and using Leerdammer’s comedic and light-hearted tone of voice to connect with consumers in a truly impactful way.”
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