KP Snacks has broadened its Tyrrells Lentil Crisps range with the addition of a 24g single pack with a £1 RRP.
The range’s Sour Cream & Onion and Sweet Chilli & Red Pepper varieties are launching in the new format this month.
Its launch comes as the healthier snacking segment is growing by 14.2%, ahead of the overall crisps, snacks & nuts (CSN) category.
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KP says the new formats cater to daytime snacking occasions, which are a key time when shoppers look for healthier alternatives.
The supplier is supporting the launch with an outdoor and social media campaign which launched on 11 March.
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