Ginsters has unveiled a more colourful pack design across its entire range, which will launch on 30 August.
The new design is more colourful, to make each individual line stand out, and also highlight the brand’s taste, provenance and ingredients.
Design agency Bloom, who created the new design, said it “deliberately evokes more emotion and wholesomeness of the delicious product inside”.
The decision to update the design comes in the wake of Ginsters having achieved five consecutive years of value sales growth, according to IRI figures.
Emma Stowers, Ginsters marketing director, said: “We believe our bold new brand identity will excite our retail partners and will help build on Ginsters’ position as the beacon brand for the category. The new design delivers standout and visibility which in turn will benefit the category by attracting more shoppers to the fixture, while also making the portfolio easier to shop, which will aid conversion – a win-win situation for all.”
Read more product news