Urban Eat expands portfolio with heat-to-eat Micro-Snacking range

The Micro snacking category has exceeded £133 million in value

Urban Eat is adding to its portfolio with new heat-to-eat Micro-snacking range.

The sandwich brand’s expansion includes lunchtime flavours available in Mexican Beef Burrito, Curried Chickpea Wrap, Three Cheese Panini, Cheese and Ham Panini, Spicy Chicken Panini and Tex Mex Chicken Panini.  

There are also breakfast options available including a Sausage Bap and Bacon Roll.  

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The ‘Micro-Snacking’ range will be launching into a range of channels from August 2023.  

Wayne Greensmith, head of marketing at Urban Eat, said:  “We’ve designed the range to provide our customer channels with options that will not only tempt consumers tastebuds, but also provide a hot food option for sites that operate 24 hours”.  

The launch will be supported with in-store PoS, including barkers and branded SRPs for easy merchandising and restocking.

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