Ginsters has continued its run of limited-edition varieties with the launch of a Cauliflower Cheese Slice.
The new flavour is available until May at an RRP of £1.65. As with all other Ginsters products, it contains no artificial colours, preservatives or flavours.
It comes in the wake of the relaunch of the Festive Slice over the Christmas period and the Creamy Garlic Mushroom Slice earlier last year.
According to the supplier, these seasonal launches have delivered more than 600,000 new shoppers to the savoury pastry category and have driven 47% incremental growth.
Sam Mitchell, Ginsters managing director, said: “We are the market leader in savoury pastry, and we want to drive year-round excitement and bring new shoppers into the category. We have already proven that our limited-edition range can help to do just this, and we hope that this latest delicious flavour innovation will continue to help savoury pastry go from strength to strength.
“Shoppers know that with Ginsters they are guaranteed superior quality and this new slice gives them a great meat-free alternative lunch option for the new year and beyond. We are committed to bringing innovation to our category and this is just the beginning of our exciting plans for 2023.”