Fridge Raiders has unveiled Poppers, a new range of high-protein chicken bites, launching in a Cheesy Nacho variety.
The new range will be available nationwide from April at an RRP of £1.30, following an exclusive launch in Tesco meal deals this month.
Parent company Pilgrim’s Food Masters said food-to-go shoppers are looking for snacks that prioritise taste and provide protein.
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Its launch precedes a year of marketing for the brand, including TV advertisements, as it looks to build on the growth of the food to go category.
Additionally, Fridge Raiders has achieved a 10% annual retail sales value growth to be worth £112m, having doubled since 2019.
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