Freedom Brewery rolls out updated can design

The brewer aims to capitalise on craft beer's rapid growth

freedom brewery new can design

Craft beer supplier Freedom Brewery has updated the pack design across its core range.

The new can design will roll out across Freedom’s Craft Lager, Freedom Helles, Freedom Pils and Freedom NZ Pale varieties.

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Freedom’s wholesale stockists include Matthew Clark, LWC Drinks and Inn Express, among others.

Its can redesign comes as craft beer is currently the fastest-growing category in the on- and off-trade, estimated to be worth £500m by 2025.

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