BrewDog launches dedicated webpage to help indies drive craft beer sales

Craft beer shoppers spend more on their total basket than any other beer shopper but sales are under-indexing in impulse, the supplier says

brewdog multipack redesign

BrewDog has launched a dedicated webpage to help convenience retailers maximise the craft beer category in their stores.

The webpage provides retailers with access to the latest market insight and trends, ranging and merchandising advice and information on bestsellers.

According to the supplier, craft beer shoppers spend more on their total basket than any other beer shopper. BrewDog shoppers in particular, spend 28.8% more on their total basket than average beer shoppers.

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Hannah Corker, customer marketing manager – impulse at BrewDog, said: “Currently just 8.4% of craft beer sales go through impulse vs 28.1% of total beer, meaning the category hugely under-indexes in this channel and has significant headroom for growth.

“We’re keen to support and work with retailers to give them all the tools they need to make the category a success. With craft beer proving itself to be a rewarding addition to any beer range, the aim of our new online resource is to help retailers build a compelling craft beer offering, unlock profit potential, and ultimately drive overall category sales.”

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