Capri Sun has added its new Zero added sugar range to the UK.
The variety is available in Orange, Blackcurrant and Apple and Jungle Drink varieties.
Available in 200ml pouches, the drinks contain 0.5g and 0.6g of sugar per 100ml. 90% less sugar than Capri Sun’s original formula.
They also contain no artificial colours, preservatives or flavours.
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Anke Von Hanstein, senior marketing manager at Capri Sun UK, said: “We know consumers are increasingly shopping for products that help them make healthier lifestyle choices.
“Our new Zero added sugar range has been designed to meet this demand and offer parents greater choice when it comes to shopping for their families.”
It is available to purchase now in Sainsbury’s and Morrison’s, and will roll out across major retailers in the coming months.
The launch will be supported by dedicated digital and social advertising, followed by a campaign from March next year.
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