Dole rolls out redesign across fruit range

The Dole Sunshine Company is rolling out a redesign across its fruit in juice and fruit in jelly range.

The updated design now features a clear “no added sugar” message on the front of the juice packs and a “vegan friendly” claim for the fruit in jelly range, after a recipe change.

According to a recent survey by StreetBees for Dole of nearly 50,000 consumers, the number one attribute sought when deciding what to eat and drink was “no added or low sugar”, prompting the supplier to prioritise this messaging in its redesign.

Dole to launch mixed fruit in jelly range for kids

Andrew Bradshaw, UK sales director at the Dole Sunshine Company, said: “The pandemic has made consumers more aware of their health and more conscious of what they put in their bodies, so snacks that can be considered healthy but indulgent have grown in popularity and will continue to do so.

“With that in mind, we’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy.”

Read more product news