The Dole Sunshine Company has unveiled a range of mixed fruit in jelly targeted at kids.
The range is set to launch in convenience next month in Orange Jelly with Mixed Fruit and Strawberry Jelly with Mixed Fruit varieties.
Both varieties will launch in packs of four at an RRP of £1.79.
Neither line contains any artificial colours, flavours or sweeteners, while both are high in Vitamin C.
The flavours were chosen by year two and year three students at a primary school, who voted on the best flavours.
According to research by Dole, parents view jelly with fruit as an appealing option for their children. The supplier will support the launch with a marketing campaign across in-store activations and social media.
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