The launch comes amid Google data revealing the Pornstar Martini as the UK’s second-most searched-for cocktail.
The supplier recommends enjoying the new launch (13.5% ABV, RRP £3.99)) either on its own, served over ice, garnished with a wedge of lime, or with a prosecco chaser on the side.
BuzzBallz Cocktails country manager UK and Ireland, David Relph, said: “Pornstar Martini arrives just in time for the bumper summer season. The popularity of the Pornstar Martini endures in the UK and we know it’s dangerously drinkable especially over summer as garden parties, meet-ups in the park, BBQs, pizza nights and on-the-go occasions spike.
“There’s a clear trend for higher strength, premium, premixed cocktail RTDs for at-home consumption and consumers are looking for simple, versatile, great-tasting serves that bring excitement to occasions.
“Convenience is a key channel for RTDs due to their impulse nature, so local stores and independent retailers play a key role in getting our drinks in consumers’ hands.”
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