Burts renews RNLI charity partnership

The partnership has been extended to June 2024, with plans to mark the RNLI's bicentenary in the pipeline

burts rnli

Burts has announced the renewal of its charity partnership with the Royal National Lifeboat Institution (RNLI).

The renewal sees the the partnership extended to June 2024. The snack supplier has also announced it will be doubling its on-pack fundraising targets to £40,000, and is in discussions with the RNLI about how to support its bicentenary campaign in 2024.

Burts adds Beef & Mustard variety to ridge cut crisps range

As part of the partnership, Burts launched a special edition Prawn Cocktail variety, which helped it to raise £20,000 for the charity. Prawn Cocktail has also become a permanent part of the Burts range.

Dave McNulty, CEO of Burts Snacks, said: “We’re exploring another limited-edition activation, how best to support the RNLI’s 200-year celebrations and looking to involve wider partners of Burts, such as customers and suppliers.”

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