Burts has added a Beef and Mustard variety to its Ridges range of ridge cut crisps.
Starting in September, the new addition will be available in a 40g bag alongside Burts’ Reaper Chilli & Lime Ridges variety.
It is gluten free, and free from artificial colours and artificial flavourings.
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The new flavour comes as Burts focuses on growing its brand into the hand-cooked crinkle crisp market. The brand saw total revenue up by 48% last year, fuelled by growth in both grocery and convenience.
“Expanding into the crinkle cut market will allow us to harness the opportunities that the sector offers and will keep consumers engaged,” said Dave McNulty, CEO of Burts Snacks.
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