- Product: Bovril limited-edition 250g jar
- Supplier: Unilever
- RRP: £4.40
- Available: now
Bovril is continuing its partnership with Burton Albion FC and former footballer Peter Crouch with the launch of a limited-edition collectable jar.
The jar has a football-themed design inspired by classic football shirts with elements of gold to provide a premium feel.
Bovril partners with Burton Albion Football Club
The supplier hopes this will drive trial among new shoppers as well as appeal to existing customers.
It is supporting the launch with a media investment worth £100,000, including content with Crouch on social media and gondola ends in-store.
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