Baker & Baker expands Cadbury cookies range

The chocolate and orange flavour launch comes amid growth of the flavour in confectionery

Bakery products manufacturer Baker & Baker has expanded its range of Cadbury-branded baked cookies with the launch of a Chocolate & Orange variety.

This is initially available to Co-op stores this month, in a 45g four-pack. It is intended to capitalise on customers’ growing affinity for chocolate and orange-flavoured products, confectionery sales of which grew by 134% in 2020-21.

Additionally, fresh cookies represent a 24% share of the overall in-store bakery market and are outpacing its overall growth.

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The new cookie variety joins Baker & Baker’s existing range which includes Dairy Milk and Dairy Milk Caramel flavours.

Michael Bancroft, licensing director at Baker & Baker, said: “Our new Cadbury Dairy Milk Chocolate & Orange cookie offers greater consumer choice and indulgence within the in-store bakery channel.

“Given the strong performance of a series of chocolate and orange confectionery products across different grocery brands, we’re confident the blend of Dairy Milk and chocolate & orange will generate significant consumer appeal and trial.”

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