Sharing confectionery price comparison – Pricewatch

Our sharing confectionery price comparison tools below will help ensure you make the most of this family friendly category

Confectionery sharing bags sweets Haribo

Sharing confectionery prices

Behind the numbers

Confectionery has grown by 2.9% versus last year, with sharing bags playing a key role. This week’s data shows that, while the majority charge the most-common price, there are opportunities to squeeze higher margins.

As a traditional seasonal line, which many customers are prepared to pay more for, retailers could stand to review their pricing on Celebrations 370g.

More than half (56%) are pricing them at £3.30, but with 42% charging as much as £4.99, are you missing out on higher profits?

Lindt Lindor Truffles offers similar potential. Thirty-nine per cent charge as high as £6.99, suggesting the 59% charging £4 could increase prices, especially during seasonal periods.

This week’s outlier is Reese’s Peanut Butter Miniatures. Ninety-one per cent of retailers are charging the most-common price of £4, with just 7% going higher, up to £6.49.

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