Comparing the prices of boxed chocolate products
Celebrations 650g and Cadbury Heroes 600g have the same most-common price of £5, charged by a similar proportion of retailers charging above this (48% and 52%, respectively, with some pricing as high as £10.99 for both). However, when betterRetailing analysed the different prices, it was found that in both cases, most retailers were only charging £5.99.
Interestingly, the 290g Heroes format has a higher most-common price of its 600g size, set by 95% of retailers.
Looking at smaller boxed formats, 49% charge up to £3.49 for a Terry’s Chocolate Orange 157g, compared with the 43% selling it at its most-common price of £1.50. This could be because customers are less likely to worry about price on gifts.