Easter chocolate price comparison – Pricewatch

Our indispensable Easter chocolate price comparison feature will help you maximise your festive sales in this key seasonal category

Easter chocolate prices

Behind the numbers

Easter impulse lines account for 45% of total Easter confectionery sales, while the last three weeks to Easter represent 55% of traditional sales and 70% of traditional Easter eggs, with 28% of seasonal sales in the last week. With plenty of opportunities, which lines can stores afford to increase? 

Sixty-three per cent are pricing Cadbury Mini Eggs as high as £1.89, compared with 37% selling it at its most-common price of £1. 

Forty-three per cent are selling Malteser Medium Egg above its most-common price of £2 (charged by 56%), with some going as high as £3.99. Similarly, 42% are going above the Aero Peppermint Large Egg’s most-common price of £4, with some charging as much as £5.99. Conversely, 94% sell Galaxy Caramel Mini Eggs at its most-common price of £1.29, while Cadbury Creme Egg’s most-common price of 69p is also heavily favoured. It is set by 85%, possibly to drive sales in the lead-up to Easter. 

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