Blossom Hill is launching a £2.1m marketing campaign including TV, digital and cinema advertising, sampling in key cities nationwide and a new website.
Focusing on the Blossom Hill Sun-Kissed Red & White range, the TV ads will run for four weeks across key channel networks including ITV, Channel 4 and Channel 5.
Kevin Chinn, marketing director at Blossom Hill supplier Percy Fox & Co, said: “We are excited to invite consumers in to experience the ‘Wonderful World of Blossom Hill’, while enticing new shoppers to try innovative flavours and tastes that we know they will love.”
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