JTI launches new alternative tobacco product range

Available from 20 May, JTI is launching a range of new alternative tobacco products with distinctive blends, plus product and pack innovations, ahead of the menthol ban.

The new dual range (available across Sterling New Dual, Benson & Hedges New Blue Dual, Sovereign New Dual and Benson & Hedges New Dual) adult smokers with a distinctive tobacco blend in a dual pack which now includes two sections of ten cigarettes.

Understanding the law with JTI

The same distinctive blend will also be available across Sterling New Superkings Green, Benson & Hedges New Superkings Green, Berkeley New Superkings Green and Mayfair New Green. 

In addition, the new dual range also contains a new ‘flow tech’ centre hole in the filter.

JTI vice president of marketing Stephane Berset, said: “The upcoming menthol ban will mean that smokers will be looking for a range of new alternatives. Therefore, we’ve worked to evolve our range to cater to these needs with pack and filter innovations, new blends and taste alternatives.

Vaping glossary: A to Z of vaping terminology

“We recently launched Sterling Dual Capsule Leaf Wrapped cigarillos, which contain a peppermint capsule that smokers can click to release a menthol flavour.

“On top of that, we have extended our Logic Compact vaping range to include nine menthol flavours, and our Logic Epiq e-liquids are available in five menthol flavours.

“Our Nordic Spirit tobacco-free nicotine pouches are also available in a fresh mint variety, providing even more choice.”

The full list of new products available from 20 May include:

‘New Dual’ range with new distinctive blends

• New Sterling Dual  (previously Sterling Dual Capsule,
    Sterling Dual Double Capsule and
    Sterling Dual Triple Green)

• New Benson & Hedges Blue Dual  (previously Benson &
    Hedges Blue Dual Double Capsule)

• Sovereign New Dual  (previously Sovereign Dual)
    includes new “Flow Tech” filter centre hole

• Benson & Hedges New Dual (Benson & Hedges Dual)

New distinctive blends

• Sterling New Superkings Green  (previously Sterling Superkings Green
    and Sterling Dual Superkings Capsule)

• Benson & Hedges New Superkings Green  (previously Benson & Hedges
    Superkings Blue Dual)

• Berkley New Superkings Green  (previously Berkley Superkings Green)

• Mayfair New Green (previously Mayfair Green)