JTI is extending its range with new tobacco-free nicotine pouches, Nordic Spirit, to all channels including independent and convenience retailers.

Nordic Spirit is available in two flavours, Mint and Bergamot Wildberry, and two strengths, 6mg and 9mg. The pouches contain a blend of plant-based fibres, nicotine, additives and flavourings, and have a gum base. The pouches fit under the top or bottom lip.

For one can of 20 tobacco-free pouches the RRP is £6.50, and each pouch can be used for up to one hour.

PoS material will be made available to retailers, including Nordic Spirit countertop display units.

Stephane Berset, head of marketing at JTI, said: “This is an exciting and innovative launch into a category that is still growing. We see Nordic Spirit as the next big thing in the tobacco free nicotine pouch market, presenting a huge opportunity for independent and convenience retailers, as the consumer demand for alternative nicotine products increases and the category evolves.”

The product was developed in Sweden and has rapidly grown in popularity since its launch in 2018. The 100% tobacco-free pouches offer smokers and vapers in the UK more choice by providing a convenient and discreet nicotine product for situations where smoking or vaping might not be possible.

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