FrieslandCampina is relaunching Yazoo‘s Choc Mint variety following its success as a limited-edition product.
The flavour is available now in plain and price-marked 400ml bottles, with a 1l bottle set to launch in early March. According to Maren Fuhrich, brand manager at Yazoo, it sold the most volume out of all of the brand’s limited-edition flavours, and attracts up to 30% incremental shoppers.
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In keeping with the brand’s ongoing sustainability commitments, the bottles are made from 100% recycled PET and feature a peelable sleeve for kerbside recycling. The pack design is by illustrator Tomas Dogg, who was involved in the brand’s ‘Find a designer’ social media campaign last year.
“We’re into our sixth year of limited-edition launches, and we’re thrilled to bring back Yazoo Choc Mint by popular demand,” said Fuhrich. “Our consumer-led pack design was really well received last year and we’re looking forward to creating even more fun, positivity and engagement with our audience, especially as the world today brings challenging times for many consumers.”
The supplier is supporting the launch with a marketing campaign which includes print, in-store and digital advertising, social media support and competitions.
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