Yazoo is relaunching its limited-edition Choc Caramel variety due to popular demand.
Choc Caramel, which first launched in 2019, will replace Yazoo’s previous limited-edition launch, Jaffalicious Choc Orange. Supplier FrieslandCampina says Choc Orange was a success, delivering more than £1.23m in incremental sales to the flavoured milk category.
The relaunched variety will be available to convenience and wholesale from early February in standard and price-marked 400ml packswith an RRP of £1.15, with wider grocery availability following in late March alongside a 1l format.
The 400ml packs will also be available as part of Yazoo’s new two for £2 price-marked offer.
As part of the relaunch, Yazoo launched a social media campaign to find an up-and-coming artist. The winner, Tomas Dogg, created the artwork for Choc Caramel with input from Yazoo fans. The bottles are also 100% recyclable.
Maren Fuhrich, brand manager at Yazoo, said: “We’re into our fifth year of limited-edition launches, and we’re excited to bring back Choc Caramel by popular demand! Our consumer-led competition has been a great way to reinject some fun, positivity, and engagement amongst our audience, especially after a challenging time for many.
“Choc Caramel was a huge hit with Yazoo fans when we first launched in 2019 and added £1.67m in sales value to the category between 2019 – 2020. As the market leader, we know that when we introduce innovation, we support the whole category, and we’re sure that Choc Caramel will be another hit with shoppers.”
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