Wrigley’s offering free in-car holders to drive gum sales

Wrigley is aiming to drive sales of its bottle formats by offering free in-car holders for consumers. 

The campaign, which is running with the tagline ‘Arrive ready’, has given away holders to 5 million drivers since 2016, which will be free with Extra Peppermint, Spearmint, White and Airwaves Menthol & Eucalyptus bottles. 

Sales of the company’s bottle formats have grown by 21% during the past year.