Wrigley gets the hang of new PMPs for Extra

Wrigley is launching a new on-the-go resealable format for its Extra sugar-free gum range.

The hanging bags come in two flavours, Peppermint and Spearmint, and contain 21 pieces.

The bags are available in price-marked and non-price-marked packs and have a hook for them to be placed on a clipstrip, allowing retailers to stock them near food to go or hot beverages.

Julio Guijarro, Wrigley marketing director, said: “This launch taps into the consumer demand for access to more gum in a convenient format, keeping it fresh and handy at all times.”