WKD launches Mango Crush and new four-packs

Convenience retailers can extend their pre-mix range as WKD unveils a new Mango Crush flavour.

Available in 275ml glass bottles with an ABV of 4%, the flavour will be backed by trade deals, as well as consumer sampling and social media activity.

The new flavour will be available in a price-marked four pack that contains two Mango Crush bottles and two Berry bottles.

Amanda Grabham, alcohol head of brand marketing at SHS Drinks, said: “WKD Mango Crush was strongly endorsed by consumers in research and we believe that the flavour has significant volume potential and will drive incremental sales."

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