The winners of Better Retailing’s prize giveaway with JTI to mark the launch of the supplier’s Mayfair Gold cigarette range have been announced.

Five retailers each took home a £1,000 cash prize.

Mayfair Gold was launched in October 2023 as one of JTI’s lowest-priced cigarette brands to give adult smokers a premium-quality Virginia blend at an ultra-value price.

As well as having a premium blend, the packs also have rounded corners and modernised outer packaging.

The five winners are:

Natalie Lightfoot, Londis Solo Convenience, Baillieston, Glasgow

Dave Hiscutt, Londis Westham Road, Weymouth, Dorset

Sukhwinder Samra, Lawnside Stores, Nailsworth, Gloucestershire

Aruna Patel, Rons Dews, Droitwich Spa, Worcestershire

Karen Mackay, Spar & PO Stores, Rogart, Sutherland

Look out for the full coverage of the winners in the 12 March edition of Retail Express

Read more tobacco product news and category advice