TOP PROFIT DRIVERS
1
Cow & Gate 1 First Infant Milk Powder 800g
Bestway margin: 14.7%
Average weekly profit: 51p
2
Aptamil 1 First Infant Milk Powder 800g
Booker margin: 14.9%
Average weekly profit: 40p
3
Cow & Gate Hungrier Baby First Infant Milk Powder 800g
Bestway margin: 14.7%
Average weekly profit: 32p
TOP 25
Top 25 | TRDP 2020 rank | Average price 2021 | Average weekly sales per shop | % of UK stores sold in | |
| 1 | Cow & Gate 1 First Infant Milk Powder 800g | 1 ▶ | £10.05 | £3.48 | 30.90% |
| 2 | Aptamil 1 First Infant Milk Powder 800g | 4 ▲ | £12.57 | £2.68 | 22.20% |
| 3 | Cow & Gate 2 Follow On Milk Powder 800g | 2 ▼ | £10.03 | £1.98 | 28.70% |
| 4 | Cow & Gate Hungrier Baby First Infant Milk Powder 800g | 3 ▼ | £10.01 | £2.18 | 21.40% |
| 5 | Aptamil 2 Follow On Milk Powder 800g | 6 ▲ | £12.56 | £1.79 | 19.70% |
| 6 | SMA Pro First Infant Milk Powder 800g | 5 ▼ | £11.82 | £1.53 | 14.10% |
| 7 | Cow & Gate 3 Growing Up Milk Powder 800 & 900g | 10 ▲ | £9.97 | £1.16 | 15.50% |
| 8 | Cow & Gate 1 First Infant Milk Ready to Feed 200ml | 7 ▼ | £0.92 | £0.79 | 19.50% |
| 9 | Farley's Rusks 150g | 11 ▲ | £1.77 | £0.45 | 32.30% |
| 10 | SMA Pro Follow On Milk Powder 800g | 9 ▼ | £11.66 | £1.24 | 11.40% |
| 11 | Cow & Gate 2 Follow On Milk Ready to Feed 200ml | 8 ▼ | 95p | £0.78 | 15.40% |
| 12 | Aptamil Hungry First Infant Milk Powder 800g | 14 ▲ | £12.50 | £1.16 | 8.50% |
| 13 | Aptamil 1 First Infant Milk Ready to Feed 200ml | 13 ▶ | £1.19 | £0.67 | 14.20% |
| 14 | Cow & Gate Hungrier Baby First Infant Milk Ready to Feed 200ml | 12 ▼ | 93p | £0.65 | 13.20% |
| 15 | Cow & Gate 7 months Scrummy Spaghetti Bolognese 200g | 15 ▶ | 90p | £0.23 | 29.70% |
| 16 | Ella's Kitchen Stage 1 Strawberries & Apples 120g | 16 ▶ | £1.31 | £0.37 | 16.90% |
| 17 | Cow & Gate 7 months Tasty Cottage Pie 200g | 17 ▶ | 91p | £0.24 | 24.60% |
| 18 | Aptamil 3 Growing Up Milk Powder 800g | 20 ▲ | £12.29 | £1.36 | 4.30% |
| 19 | Cow & Gate 7 months Potato & Turkey Roast 200g | 18 ▼ | 90p | £0.20 | 27.60% |
| 20 | Aptamil 2 Follow On Milk Ready to Feed 200ml | 19 ▼ | £1.17 | £0.52 | 9.40% |
| 21 | Cow & Gate 7 months Apple Crumble 200g | 23 ▲ | 90p | £0.18 | 26.30% |
| 22 | Cow & Gate 6 months Rice Pudding 125g | 21 ▼ | 78p | £0.15 | 29.40% |
| 23 | Cow & Gate 7 months Butternut Squash Chicken & Pasta 200g | 24 ▲ | 90p | £0.19 | 22.30% |
| 24 | Ella's Kitchen Stage 2 Chicken Casserole 130g | 22 ▼ | £1.75 | £0.33 | 12.70% |
| 25 | Cow & Gate 4 months Sunday Roast Chicken 125g | New Entry ▲ | 78p | £0.12 | 29.60% |
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