Unilever updates its Partners for Growth retailer website

Partners for Growth, Unilever’s retailer advice centre, is celebrating its 15th year by launching a new retailer website.

The new website includes updated category planograms and bestseller lists, a seasonal calendar to make retailers aware of upcoming events, extra insight on in store activation and new retailer mentoring case studies.

A simplified main navigation with drop downs will help retailers see and access the full scope of the content available.

This is supported by four homepage sliders to direct users to specific areas of the site, such as category and shopper advice, sales growth opportunities, business advice from the Retailer Panel, and finally an area where retailers can contact Unilever for help and advice.  

Matthew Trembath, channel category manager at Unilever, said: “We regularly seek feedback from our site users and so in our 15th year, we wanted to ensure that we continue to provide them with the most relevant content and best possible user experience.”

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