Treasury Wine Estates launches 187ml formats to unlock £7.5m in category growth

In a bid to unlock £7.5m in category growth over the next three years, Treasury Wine Estates is rolling out four wines in a 187ml format.

Treasury Wine Estates has identified that there is a “big opportunity” to drive the smaller format and said a sales increase of 10% by 2019 would lead to £7.5m of additional sales.

Wolf Blass Yellow Label Cabernet Sauvignon and Yellow Label Chardonnay, RRP £2.49, and Lindeman’s Bin 40 Merlot and Bin 95 Sauvignon Blanc, RRP £2, are available now.

Both Wolf Blass lines are already listed in Budgens.