Value cigarettes price comparison

Comparing the prices of value cigarette brands

Behind the numbers

Value cigarettes are currently the fastest-growing segment within tobacco and account for more than 50% of volume sales. Despite prices increasing, there are still plenty of opportunities for retailers to review pricing and boost profits.

For instance, 84% of retailers are charging up to £11.70 for Pall Mall Red Superkings, £1.60 more than the most-common price set by 14%, only 10p higher than the lowest price. Elsewhere, 81% sell Rothmans Blue King Size for up to £11.50 – £1.50 more than the most-common price set by 19%, which is also the lowest price in this week’s data.

Compared to our Pricewatch analysis last year, retailers are using brand loyalty to maintain margins. For example, JPS Players Real Red Superkings’ lowest price last year was £9.25, compared to £10.25 this year. Despite this, 59% now sell it at its most-common price of £10.40, with 40% pushing as high as £11.40.

Value cigarettes price checker

PLAYERS REAL RED KING SIZE 21s

Use the price-checker chart to see what the most common prices are for a key line in the category.

Retailer views on value cigarettes

“These days, customers smoke what they like. They don’t ask for the cheapest cigarette, they just ask for their brand, so pricing isn’t as important. We just buy what sells and delist what doesn’t. People just ask for something, and if we don’t have it they always have a second or third option, and they’re out the door if we don’t have those. There are no new people coming into the category, it’s down to the entrenched smoker, and we’ve had a big move from cigarettes to roll-your-own tobacco. We’ve probably gone from 50 lines to about 20.”

Value cigarettes are our number-one tobacco segment, and about 70% of our tobacco sales come from them. We do well on Benson & Hedges Blue lines in particular. People still get the Benson name and the brand they trust but at a better price. I think different regions have different bestsellers – Benson & Hedges is really strong here. Embassy has done the same with its Red and Blue lines. We hear a lot from reps – JTI UK calls in every four weeks. We don’t get young cigarette shoppers, they’ve moved onto disposable vapes.”

Value cigarettes price distribution

Use the price distribution table to see the range of prices being charged on 12 key lines.

Product nameLowest
price
Most
common
price
Highest
price
Richmond Real Blue Superkings 20s£9.65£10.15£11
Embassy No 1 Red 20s£9.15£10.15£11.99
Embassy Bright Blue 20s£8.65£9.65£11.99
JPS Players Real Red Superkings 20s£10.25£10.40£11.40
L&B Blue Bright Air Filter King Size 20s£10£10.40£11.50
Embassy No 1 Red Superkings 20s£8.65£9.65£11.50
Embassy Signature New Crush 20s£8.65£9.65£11.50
Players Real Red King Size 21s£10.40£10.40£11.40
L&B Blue Real Blue King Size 21s£10.30£10.40£11.50
Chesterfield Red Superkings 20s£9.50£9.50£11
Rothmans Blue King Size 20s£10£10£11.50
Pall Mall Flow Red Superkings 20s£10£10.10£11.70

Must-stock value cigarette products

Use the must-stock products chart to see the percentage of retailers charging above, below and at the most-common price.

Read more Pricewatch and get expert product price comparison analysis and retailer insight on all the key products in your store

Data supplied by the Retail Data Partnership, a specialist data and EPoS supplier committed to serving the independent retail sector