Outdated Browser Detected
Our website has detected you are using an outdated browser that will prevent you from accessing certain features. An update is not required, but it is strongly recommended to improve your browsing experience.
Use the links below to upgrade to a modern browser.
Partworks can be tricky to sell, but get them right and they can be a welcome addition to the newsstand. RN asked Anne Hogarth of the PPA Partworks Group what retailers can do to encourage the best sales. Here’s her advice:
Capitalise on marketing support – including TV campaigns, by displaying early issues as prominently as possible.
Display them near the till – with low cover prices and great value gifts, early issues are often impulse purchases.
Create a dedicated display area for early issues – these are usually oversized. Later issues, usually from part three onwards, are standard format so display prominently on the newsstand.
Handle returns promptly – and take extra care to ensure the issues are undamaged, especially as returns are re-used to minimise waste.
Encourage orders – ask regular customers to order their copies through shop save or home news delivery.
This article doesn't have any comments yet, be the first!
Become a Member to comment
Register to comment and get exclusive content and subscribe to the online and print versions of Retail News.