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For this week’s issue of RN, Les Gilbert and Jon Powell told me how they have added thousands of pounds to their annual profit by launching new HND services through their stores. Interested in doing the same? Les and Jon have these 6 tips to help you get started
Les Gilbert, Chard News, Somerset
HND launched: May
Delivers to: 70 urban and rural customers
Delivery charge: 28p per house
HND profit: around £3,000 per year
Aim high and be professional – don’t just deliver to 20 or 30 houses because the time and expense involved isn’t worth it. Set your HND up so it’s large enough to be a business within a business and market it properly – my next step is to get my van branded up professionally and to have leaflets designed to promote my service.
Ask the experts for help – News UK, Jackie’s News and Paper Round advised me on my set-up and to create something I could scale up, so now I’m aiming to add deliverers and vehicles. Smiths were helpful in bringing my delivery time forward too.
Get inspiration from your peers – I’ve picked up ideas from other retailers on social media. I saw that Jon, for example, has added business customers and I could do that too.