Retailers are happier with the support they receive from their symbol group, according to new research from Him!

Two in three (67%) said they “felt like a valued member of their symbol group”, compared to 57% last year. Retailers from 10 symbol groups were questioned for the survey.

“Virtually all symbol groups have seen a significant increase in their retailers’ satisfaction ratings as they continue to work hard to listen to their retailers and respond to their needs,” said Katie Littler, communications director from Him! Shopper Research & Consulting. “Face-to-face interactions and personal relationships are still so important for retailers.”

The majority of retailers think their groups offer competitive prices, both to trade and shoppers, while three in four say PoS and support has improved. The findings also showed retailers would like support with websites and social media.