Landmark Wholesale has launched a new look for its premium Lifestyle Express stores.

While the design is true to the recognisable Lifestyle Express branding, the new grey fascia offers a “clean, fresh feel”, with updated internal and external graphics.

“This new look premium store format offers the very best of Lifestyle Express: high-quality stores with the best products at the best prices,” said Stuart Johnson, Landmark Wholesale’s retail controller.

“It provides shoppers with a fantastic shopping environment and a genuine alternative to the multiples and discounters.”

He added that Landmark Wholesale knew how important it was to make a great impression in the increasingly competitive market.

“With this new design we’re offering real stand-out appeal,” he said. “With our premium store formats, Lifestyle Value and Lifestyle Extra, our retailers have the perfect format to best reflect their trading locations.”

A number of Lifestyle Express stores have been converted to the new fascia, including Uzair Ali’s store in Motherwell, Lanarkshire. He held a grand opening event for his community, which included a bouncy castle and a Scottish piper, as well as new deals and promotions.