Chris Dillon joins One Stop’s Andrew King and John Miller on a tour of three stand-out One Stop stores in the Midlands.
The first stop was Shelley & Anu Goel’s One Stop Gospel Lane store in Solihull, Birmingham. “Our whole approach to the competition is different,” says Shelley. “We acknowledge our customers the second they come into the store. Not many shops do that.”
Measure your store. Shelley has worked out his profit per square foot, which helps him keep his store on track. He takes £23 per square foot a week in his shop.
- Know your customers. “My wife knows the name of every single customer. Some of them just come in for the conversation.
- Lead by example. “We do all the dirty work. I don’t ask my staff to do anything I wouldn’t want to do. We get stuck in.”
See the full profile of Shelley and Anu's store here
The next visit was with Sunder Sandher, owner of One Stop working with Royals in Leamington Spa.
To round off the day, we joined Gaz Bains ahead of the relaunch of his shop on Belgrave Road in Coventry. The store now has a more expansive food-to-go selection, Slush Puppie machine and offers shoppers more value.