IAA Stars 2019: Merchandising – in association with Mars Wrigley

Chris Tomes

2019 Category Star

Chris Tomes, Costcutter & The Food Shop, Swanage

Chris’ cross-merchandising between his fruit and veg section and his butchers counter really caught the eye of the judges as it provided a whole meal solution for shoppers. He is strong on shelf edge labelling, has clear shopper missions, makes good use of dump bins to cross-merchandise and uses his own brand ‘The Food Shop’ to help the shoppers recognise their produce.

Finalists in this category were:

  • Chris Tomes, Costcutter & The Food Shop, Swanage
  • Jodi Pritchard, Londis Oaktree Road, Southampton
  • Harj Dhasee, Nisa Village Stores Mickleton, Gloucester
  • Avtar Sidhu, St John’s Budgens, Kenilworth

In association with

Mars Wrigley Logo

Click here for the full list of 36 local shops that are exceeding expectations in all 12 IAA disciplines,
plus Overall Best Shop and the new Rising Star category which was specially created this year


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