IAA: Retail Study Day 2020

Benchmark Your shop

The IAA Benchmarking tool is a simple tick-box process that will give you a brilliant and instant read on how your store compares with independent convenience retailers up and down the UK. The IAA is broken down into 12 steps, and you can benchmark your store all at once, or one step at a time. 

The 12 categories of the IAA have been shaped by top retailers and leading suppliers to help give you a framework for success that you can have real trust in. It’s built on the small, smart, simple things which, when done consistently over time, produce real measurable results.

Simply tick all the boxes that apply over the next few pages, save your progress when you want to, and submit your own Benchmarks whenever you’re ready. You’ll get an instant read that tells you how you’re doing, and you will be put forward for a visit from an independent assessor who will help compile an in-depth report. Get the step ahead by pressing the button below and tell us a bit about yourself !

About Your Store

On Wednesday 5th August we hosted our first-ever virtual tour from the 2019 IAA Overall Best Shop – Amrit Singh’s Nisa Local High Heath in Walsall. 

The event offered the opportunity for retailers to gain ideas and inspiration for their own stores and included an exclusive virtual tour of Amrit’s newly refitted store, an interactive workshop and a Q&A session with Amrit. 

The Retail Study Day provided store owners with a chance to: 

  • See first-hand what the long-term impact of social distancing could mean for convenience stores 
  • Learn how to successfully engage with the local community and use it to increase shopper loyalty
  • Understand the thinking, latest initiatives and future plans being adopted by the 2019 IAA Overall Best Shop 

If you missed the IAA Retail Study Day, don’t worry! You can watch the highlights video below, or if you’d like to watch the full tour, email iaa@newtrade.co.uk with your details to request the links sent to your inbox. You can also read our five key lessons from the event here.

Don’t forget to get involved in the IAA, so you can grow sales and profits and be in with a chance of making the Top 100!

“The IAA Study Day is invaluable – it really changed how I think about my shop”

Natalie Lightfoot, Londis Solo Convenience.

IAA Retail Study Day Live Feed

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IAA Retail Study Day Live Feed

Register your interest for #IAA20 below

#IAA19 Best shops in the UK and Ireland revealed

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The UK’s top convenience retailers were announced at the 2019 Independent Achievers Academy (IAA) Gala on 27 November in London.

The Gala follows nine months of benchmarking, store visits, assessments and interviews to compare and offer tailored advice to the 413 stores that took part.

Amrit Singh from Nisa Local High Heath was recognised as this year’s Overall Best Shop. His store is the beating heart of the community and is performing strongly across all 12 categories. His excellent use of data, strong digital presence, thorough processes, imaginative in-store theatre and new vape concession set him apart. Full details on what made Amrit stand out and links to all the Category Stars can be found below.

A selection of photos from a night that celebrated the achievement of hardworking independent retailers and fantastic local shops is also available below. A full set can be found on our Facebook page here.

If you want to be in with a chance of making this list in 2020, register your interest today and we’ll be in touch to help you take part next year!

Overall Best Shop

Amrit Singh, Nisa Local High Heath Walsall

Amrit’s store is the beating heart of the community and is performing strongly across all 12 IAA disciplines.

In association with

Rising star

Imogen Kelly, Londis Stour Road Christchurch

The IAA Rising Star has been created to showcase a retailer that the judges believe is a future Category Star.

In association with

Andrew Newton

In association with

Marketing to Customers

Andrew Newton, Nisa Local Halesowen Dudley
Jacqui Dales

In association with

Customer Service

Jacqui Dales, London Road Bakery Boston
Alpesh Bimal

In association with

Effective Ranging

Alpesh, Bimal & Kirti Patel, Londis Ferme Park Road London

Vip Measuria

In association with


Vip Measuria, One Stop @ The Prior Way Derby

Ferhan Ashiq

In association with

Shop Layout

Ferhan Ashiq, Day-Today Redburn Road Prestonpans
Chris Tomes

In association with


Chris Tomes, Costcutter & The Food Shop Swanage
Samantha Ackland-Jones

In association with

In-Store Display

Samantha Ackland-Jones, The Village Deli Storrington
Sophie Towers

In association with

Responsible Retailing

Sophie Towers, Hillingdon Spar Convenience Store Burnley
Jacqui Dales

In association with

Staff Development

Jacqui Dales, London Road Bakery (Spar) Boston
Amrit Singh

In association with

Service to the Community

Amrit Singh, Nisa Local High Heath Walsall
Justin Whittaker

In association with


Digital Engagement

Justin Whittaker, MJ’s Premier Store Oldham
Trudy Davies

In association with


Retail Innovation

Trudy Davies, Woosnam & Davies News Llanidloes

Photos from the #IAA19 Gala at the Troxy in London

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