Skittles Dips hit the scene

It follows the launch of Skittles Chewies last year, and taps into the trend for yoghurt-coated snacks, which is predicted to see a growth of 6.5% between 2017 and 2022.

Alyona Fedorchenko, marketing director at Mars Wrigley Confectionery, said: “In keeping with that ethos and following the launch of Skittles Chewies last year, where we removed the Skittles shell for a softer texture, we are disrupting the category even further by launching Skittles Dips.

“By tapping into the growing trend for yoghurt-coated treats we want to provide a more premium, indulgent experience for the consumer and give retailers another great opportunity to grow the category.”